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Service as Software
The 25-year SaaS sales engine is ending. Pay for outcomes, not seats. Humans state intent. Agents deliver it.
Words from the revolution
Stories & insights.
Provocations from the frontlines of higher education's data transformation.
The archive
More from the frontlines.
Geeky
Higher Ground
Glasswing is the canary. Your data strategy is the only high ground left.
April 202612 min read
MissionFrom Gutenberg to GPT
The printing press gave us access. AI gives us capability. That is not the same revolution.
February 202611 min read
GeekyBuilding the Foundation for Lifetime Engagement
How Maryville University is stacking Salesforce, MuleSoft, and AngryData to reach students across their entire lifetime.
January 20, 20265 min read
CustomerHow Maryville Opened a New Door
A simple homepage button. 30 trust-first leads. 2 enrollments. One month. Here's what happened.
January 10, 20264 min read
MissionThe 43 Million
They started. They stopped. But their data remembers everything.
January 17, 20263 min read
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